PORTRAIT D'AUDREY ROULIN : BEAUTY BRAND STRATEGIST

PORTRAIT OF AUDREY ROULIN: BEAUTY BRAND STRATEGIST

Posted by JOD Paris on

Can you introduce yourself ?

Audrey Roulin, brand strategy consultant, specialized in the beauty industry in the broad sense of the term, and member of the Band of Sisters association!


What 3 adjectives could define you?

Creative, solutionist and curious


What is your greatest pride?

Face challenges that may seem complex at first glance


What is the most important value that you would like to pass on to your children or that you spread to those around you?

Being attentive and listening to the world around us, being supportive.


What makes you feel good?

Dance has always been part of music, and for several years now meditation and yoga.


What moments do you like to share with family or friends?

Simple moments like breakfast with family, evenings with friends, just being with the people I love.


What would you like to achieve that is more ecological?

Throw away significantly less plastic, even though I have already made a lot of progress on this point.


How do you see yourself in 15 years?

Still in the world of beauty but probably with a few more wrinkles!


What advice would you give to the person you were 20 years ago?

To trust yourself and know how to listen to your intuitions


What is a typical day in your life?

I don't have a typical day, apart from family obligations of course.

On a daily professional level, I am organized and structured which allows me to benefit from a certain agility.


What makes you beautiful?

Cosmetic products obviously ;)

Self-realization and my job, which is a true passion, through the people I meet or have the chance to support.


What is your essential beauty routine?

Looking at and listening to my skin is really THE gesture.

Clean my face and brush my hair, eyelashes and eyebrows!


What do you have in your purse?

It’s a real “flea market”!

I have “everything” because I move around a lot; Computer, phone, air pods, notebook, several lipsticks, I choose the shade according to the context, lip balm, bag spray, floral water spray…


What made you want to start a business?

It took a while because I really love the company.

It's more a combination of circumstances and I have a lot of entrepreneurs in my family, in my circle of friends. I am closely surrounded by 200 women entrepreneurs at Band of Sisters, all more talented and daring!


What is your guilty pleasure?

Marshmallows for their smell, their color, their texture…


What are your plans ?

To date, developing my activity and participating in the deployment of Band of Sisters.


What makes you strong?

Look at what I have been able to accomplish so far, both professionally and personally, even if nothing is ever a given!


What would you like to change on earth for your children?

Much less physical, verbal, psychological, sexual and economic violence and more action to help women and children who are victims of abuse.


What is your definition of beauty?

I would say that beauty is what is not seen but what is felt, which is experienced, which is shared, which is transmitted, which also brings people together.


What does being natural mean to you?

Be yourself !


Your biggest regret ?

I don't think I have any or if I do, I don't dwell on it...I wouldn't do anything about it.


Your wildest dream?

Dinner with Jimi Hendrix but I'm not sure he's very available...

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